About Phonak

Phonak: 40 years of connecting children to the world

Millions of children with hearing loss have benefited from dedicated pediatric solutions.

Stäfa, Switzerland (January 18, 2013) – Phonak today launches the new pediatric marketing campaign “40 years of connecting children to the world”. Over the last four decades, Phonak has been committed to supporting children with hearing loss to reach their full potential. Continuous close collaboration with hearing care professionals, researchers, children and their families, teachers and a dedicated team, has led to the development of hearing aids like Naída and Nios that have improved the lives of millions of children worldwide. Unique and scientifically proven Phonak features and technologies such as SoundRecover and Dynamic FM enable unparalleled hearing performance for children of all ages. Robustness and dependable resistance to water, sweat and dirt provide children with maximum flexibility in everyday life.

Dedication and long standing expertise in pediatric audiology, shared with professionals and experts worldwide, have led to a concise and highly performing pediatric product portfolio, enabling children of all ages to realize their full potential. Landmark features and technologies like SoundRecover and Dynamic FM combined with child-friendly and robust housings result in hearing aids that respect a child’s everyday needs.

SoundRecover – one of the industry’s most researched features
Consistent access to all sounds is required to develop age-appropriate speech and language capabilities. Numerous clinical and peer reviewed studies, over the past six years, have shown that children who use SoundRecover demonstrate substantial improvements in speech recognition and production. The unique Phonak feature allows them to hear more and understand better, and therefore successfully learn and interact with the world around them.


Dynamic FM – significant improvement of understanding speech in noise by up to 50%
The industry-leading proprietary Dynamic FM from Phonak helps to optimally overcome the challenges that noise, distance and reverberation pose for children with a hearing loss.

Various peer-reviewed studies have shown that with Dynamic FM, children will benefit from up to 50% improvement of understanding speech compared to all other FM systems. Children no longer have to miss out – even in the most demanding listening situations.

“We at Phonak have always shown an immense dedication to the pediatric population. Innovations such as SoundRecover and Dynamic FM have literally changed the lives of millions of hearing impaired children around the globe”, says Angela Pelosi, Head of Pediatrics at Phonak. “These results are the best motivation for us to keep improving our products and services.”

Phonak Nios S H2O has been designed for mild to severe hearing loss; Naída S SuperPower (SP) and UltraPower (UP) are suitable for moderately-severe to profound hearing loss. These three models enable children of all ages with mild to profound hearing loss to optimally develop their speech and language capabilities.

All Phonak pediatric hearing aids and FM systems have been designed with a child’s sense of adventure in mind. They feature dependable resistance to water, sweat and dirt, and offer children maximum flexibility combined with superior hearing performance.

Communiqué de Presse: Phonak: 40 years of connecting children to the world

About Phonak

Headquartered near Zurich, Switzerland, Phonak, a member of Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 60 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people’s hearing ability and speech understanding and therefore their quality of life.

Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.

Phonak - Life is on

We are sensitive to the needs of everyone who depends on our knowledge, ideas and care. And by creatively challenging the limits of technology, we develop innovations that help people hear, understand and experience more of life’s rich soundscapes.

Interact freely. Communicate with confidence. Live without limit. Life is on.


For more information, please visit www.phonak.com, www.phonakpro.com or contact:

Kathy Bühler
Product Communications

Phone: +41 58 928 48 44
E-mail: kathy.buehler@phonak.com

Phonak AG
Laubisrütistrasse 28
CH - 8712 Stäfa

Phone: +41 (0)58 928 01 01
Fax: +41 (0)58 928 20 11