Phonak UK launches national campaign in support of Deaf Awareness Week 2017
With FREE Hearing Screenings offered through our network of independent partners.
18 May 2017 – Phonak, the leading global provider of hearing instruments and wireless communication solutions, has today launched a national hearing campaign in support of Deaf Awareness Week which is running from 15-21 May 2017.
The Phonak campaign aims to raise awareness of hearing loss and deafness as well as the importance of having regular hearing checks. And, by partnering with the Guardian newspaper and Media Planet UK to launch the campaign, it is hoped that many thousands of readers will be encouraged to go for a hearing check and discover the support that is available to them.
Anna Royds, Marketing Director, Phonak UK said: “Having a regular hearing check should be considered as normal as having your eyes or teeth checked, however many people simply don’t know where to turn to for help.”
“Phonak works with many of the UK’s leading independent hearing specialists who offer a variety of support services, treatments and products to help improve one’s hearing. So, for most of the UK’s population, help is literally around the corner.”
Many people are unaware they have hearing loss however studies indicate that age of 50, 40% of us have some kind of hearing loss which increases to more than 70% after the age of 70. With the UK’s population living longer, the demands for a longer life with better hearing continues to grow too.
FREE HEARING SCREENINGS
A hearing check is often the first step to discovering your hearing capabilities and whether or not you may require further help in the form of treatments or products. Making them available to as many people as possible is central to our campaign.
Anna added: “As part of Deaf Awareness Week, we are delighted to announce that our network of independent partners have agreed to offer people who respond to the campaign FREE hearing screenings. We hope this gives people the ideal opportunity to get their hearing checked, see what help is available, and discover a whole new world of better hearing.”
To book a FREE hearing screening with one of Phonak’s independent partners, simply call 08081 491 560 or go to www.phonakhearingscreen.co.uk and complete the short form.
The Phonak campaign in support of Deaf Awareness Week will also be running activities online, including the health website www.healthawareness.co.uk and its social media platforms.
For more information on Phonak’s Deaf Awareness Week Camapign, please contact
Brand & Communications Manager
01925 623 600
Untagged PDF: Phonak UK Deaf Awareness Week May 2017 - Press Release
Headquartered near Zurich, Switzerland, Phonak, a member of the Sonova Group, was born in 1947 from a passion and dedication to take on the most difficult hearing challenges. Seventy years later, this passion remains.
As the industry’s leading provider, we offer the broadest portfolio of life-changing hearing solutions. From pediatric to profound hearing loss, we remain committed to creating hearing solutions that change people’s lives to thrive socially and emotionally. We believe in changing lives and creating a world where ‘Life is on’ for everyone.
At Phonak, we believe that hearing well is essential to living life to the fullest.
For almost 70 years, we remain true to our mission by pioneering hearing solutions that change people’s lives to thrive socially and emotionally. Life is on.
Media Relations Phonak
Media Relations Manager
Tel: +41 58 928 33 26
* Expected results when fully charged, and up to 80 minutes wireless streaming time.
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2 Rakita L, Jones C (2015). Performance and Preference of an Automatic Hearing Aid System in Real-World Listening Environments. Hearing Review. 22(12):28.
3 Rakita L, Jones C. Comparing objective and subjective outcomes of automatic classification systems across manufacturers. Field Study News. July, 2016.