About Phonak

Meet Leo the lion cub - whose storybook and app are the perfect companions for children diagnosed with hearing loss

Two-in-one Leo storybook and interactive iPad app help parents, teachers and caregivers put children at ease with the hearing care process and associated technologies.

Stäfa, Switzerland (February 17, 2014) – Children with hearing loss often feel anxious about fitting in with their friends, especially when wearing new hearing technology. Leo the lion cub’s new storybook and app are designed to help, providing children with a furry friend who faces exactly the same challenges they do.

Leo the lion cub, who replaces Oliver as the new Phonak pediatric mascot, loves listening to music and playing soccer. But with his hearing loss he sometimes struggles to hear what’s being said. This is frustrating and he feels like he is missing out.

In his engaging new two-in-one storybook (Leo gets hearing aids / Leo gets a Roger system) and accompanying iPad app, Leo learns how treating his hearing loss with technology can help him to have more fun and do better at school.

Two stories, one journey
In Leo gets hearing aids, his hearing loss is diagnosed by a friendly audiologist. He then receives new Phonak hearing aids, which help him hear more in school and at play.

In the second story, Leo gets a Roger system, Leo’s audiologist boosts this hearing technology further by adding a Roger wireless microphone system. This helps Leo to understand even more of what’s being said, even in tricky listening situations like in loud noise and over distance.

Leo’s storybook is suitable for children aged 1-8 years. It uses easy-to-follow language and engaging full-color illustrations to depict Leo and his animal friends as he travels through his hearing care journey.

Icon Leo Interactive App

The interactive app version adds environmental sounds, and readers can tap on different characters to make them spring instantly to life. There is also handy bookmark bar with which children can save specific pages for later.

“Leo the lion cub is the perfect companion for children with a hearing loss. By sharing his experiences he guides younger readers gently through the diagnosis and treatment process, reducing any anxiety they might feel and reassuring them that they’re not the only ones in their position,” says Maarten Barmentlo, Group Vice President Marketing for Phonak.

  • The Leo storybook and iPad app are both available in eight languages: English, German, Spanish, French, Dutch, Portuguese, Norwegian and Swedish.
  • The hard copy Leo two-in-one storybook is available from hearing care professionals.
  • The interactive app “Phonak Leo” can be downloaded for free from the Apple App Store.

Press Release: Meet Leo the lion cub

whose storybook and app are the perfect companions for children diagnosed with hearing loss

About Phonak

Headquartered near Zurich, Switzerland, Phonak, a member of Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 60 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people’s hearing ability and speech understanding and therefore their quality of life.

Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.

Phonak - Life is on

We are sensitive to the needs of everyone who depends on our knowledge, ideas and care. And by creatively challenging the limits of technology, we develop innovations that help people hear, understand and experience more of life’s rich soundscapes.

Interact freely. Communicate with confidence. Live without limit. Life is on.


For more information, please visit www.phonak.com, www.phonakpro.com or contact:

Kathy Bühler
Product Communications

Phone: +41 58 928 48 44
E-mail: kathy.buehler@phonak.com

Phonak AG
Laubisrütistrasse 28
CH - 8712 Stäfa

Phone: +41 (0)58 928 01 01
Fax: +41 (0)58 928 20 11